Intern Direct marketing (Mandatory Internship)

Tasks

Who are we? Our One-to-One Marketing team designs the direct and individual approach for our Mercedes-Benz Cars customers regarding Digital Extras, Apps and Software. We place particular focus on communication via apps and vehicle systems, where we transmit targeted recommendations and individually optimised messages based on data – e.g. via the Mercedes-Benz App or directly via the software in our vehicles. We are a highly motivated team and look forward to your support and your contribution to team spirit. We work on an equal footing on implementable solutions with direct customer experience and measurable success.

These challenges, among others, await you:

• Creation of individual, case-based communication for Digital Extras, Apps and Software – case-related, automated or context-based
• Definition of (new) customer experiences, testing new channels and distribution possibilities
• Management of channel-specific possibilities in segmentation, tracking and distribution using A/B tests
• Success measurement, derivation of lessons learned and direct application in further communication
• Ensuring brand-appropriate communication via Mercedes-Benz's own channels
• Orchestration of in-car/in-app channels and planning via our direct communication tool

Your goal: Rapid implementation of customer-oriented and service-oriented communication.

What we offer:

• A dynamic and innovative working environment
• The opportunity to participate in exciting projects and contribute your own ideas
• Support from an experienced and motivated team
• Insights into the latest trends and technologies in marketing and communication

The mandatory internship can start from September 2026 with a total duration of 6 months or shorter.

Qualifications

• Degree programme in (digital) marketing, communication / media studies, economics or a related field
• Interest in digital media and technologies
• Creativity and enjoyment in developing communication campaigns
• Analytical skills and a structured way of working
• Proficiency in written and spoken German and English
• You are proficient in communication tools (MS Teams and MS Office)
• Initial experience in digital/data-driven marketing desirable
• Initial experience in international projects desirable

Please note that your internship at this location must include a mandatory component.

What else is important to us: In line with our philosophy, success is not achieved alone but as a team. Therefore, we not only give students the opportunity to listen, but above all to participate and think ahead. For this reason, you should bring strong teamwork and communication skills, as well as creativity and a desire to contribute your ideas.

Additional Information:

We look forward to receiving your online application, including a resume, cover letter, certificates, current certificate of enrollment stating your semester, proof of mandatory internship if applicable, and proof of the standard period of study. Please remember to mark your documents as "relevant for this application" in the online form and observe the maximum file size of 5 MB.

You can find further information on the hiring criteria here.

Severely disabled applicants and applicants with equivalent status are welcome! The representative for severely disabled employees ([email protected]) will gladly support you in the application process.

HR Services will be happy to help you with any questions you may have about the application process. You can reach us by email at [email protected] or by phone at 0711/17-99000 (Mon-Fri 10am-12pm & 1pm-3pm).