AI Art Director - Fashion, Beauty & Sport (limited contract) (all genders) / Zalando Fashion Studios
Posted on November 14, 2026
Berlin
Posted on November 14, 2026
About this role
Role
We're looking for an AI Art Director to pioneer the future of visual storytelling across fashion, beauty, and sport. You'll merge high-level aesthetic taste with advanced Generative AI capabilities, taking bold ideas from initial prompt to final campaign delivery.
Responsibilities
- Develop and direct AI-first and hybrid campaign concepts across stills and motion.
- Generate high-fidelity visual concepts, moodboards, and final assets hands-on using cutting-edge Gen AI tools.
- Direct external AI artists to achieve elevated fashion and lifestyle aesthetics.
- Act as the creative team's AI expert, driving team enablement and upskilling, while actively shaping internal AI workflows and tooling.
- Lead ideation and steer the production of Gen AI campaigns, ensuring high taste levels and brand alignment throughout.
- Present creative concepts, AI workflows, and visual rationale confidently to clients and internal stakeholders.
- Collaborate closely with copywriters, strategists, producers, and creative directors from brief to final asset delivery.
- Stay ahead of the rapid evolution of Gen AI models, creative tools, and contemporary culture across fashion, beauty, and sport.
Qualifications
- 4+ years of Art Direction or Styling experience, with proven experience applying Generative AI within fashion, beauty, or sport.
- Strong hands-on expertise in leading AI image and video tools, prompt engineering, and generative production workflows.
- Experience directing AI artists or technical partners, understanding model limitations, upscaling, and post-production integration.
- A portfolio demonstrating elevated taste, strong conceptual thinking, and clear examples of professional or experimental Gen AI work.
- A solid foundation in traditional art direction principles, including composition, lighting, color theory, and visual storytelling.
- An enthusiastic mentor who can articulate AI processes simply and inspire colleagues to adopt new creative workflows.
- Organized, adaptable in fast-evolving environments, and proactive in solving creative challenges.
- Fluent in English.
What We Offer
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- Family support, including counselling and dedicated services for parents and carers
- Company pension scheme
- Employee shares programme
- Health and wellbeing options, including Wellhub
- Mental health support and coaching
- Development through our training platform and biannual peer-to-peer review
- 2 paid volunteering days a year
- Relocation assistance (subject to prior agreement)
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