At Zalando, our Traffic Platformis a key driver of growth, helping us make smarter marketing investments to fulfill our vision of becoming "the starting point for fashion." This includes our Performance Marketing department, which focuses on data-driven digital campaigns (e.g. on Google & Meta ecosystems) where advertisers pay for specific results, such as clicks, conversions or sales, enabling precise measurement of campaign effectiveness. To achieve our vision, accurately estimating the ROI of marketing activities is essential for optimally allocating large investments and maximizing long-term impact.
As a Senior Product Manager in the Measurement & Steering team of the Performance Marketing department, you'll collaborate closely with applied/data scientists, engineers, and analysts to build the best marketing measurement and investment steering solutions in Europe. You will have full ownership and autonomy to identify problems, shape strategies, and drive innovation in a fast-moving and ambiguous environment.
Define & Execute Product Strategy– Break down complex challenges from commercial, legal, and technical perspectives to design a strong product roadmap.
Develop Cutting-Edge Solutions – Build advanced measurement & investment steering products that estimate the long-term impact of marketing efforts and optimize investment decisions.
Drive Execution & Remove Roadblocks – Set clear objectives, align priorities, and ensure smooth delivery of high-impact products.
Translate Complexity into Clarity – Structure complex topics into clear, actionable insights and communicate effectively across all levels of the organization.
3+ years of product management experience, driving product strategy and delivering measurable outcomes in collaboration with cross-functional teams of applied/data scientists and engineers.
Strong analytical mindset with experience/knowledge in statistics and/or causal inference and/or econometrics.
Data-driven decision-making skills – Ability to analyze complex data, validate assumptions, and make evidence-based recommendations.
Technical fluency – Comfortable discussing technical concepts, making trade-offs, and evaluating new ideas in collaboration with engineers and applied/data scientists.
Previous experience in Marketing Measurement/Steeringis a plus.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy:
https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here:https://jobs.zalando.com/en/?gh_src=22377bdd1us
Anik Kumar Biswas