Creator Manager - Influencer Projects (all genders)

Role: Creator Manager - Influencer Projects Responsibilities: - Manage key creator relationships: Own the end-to-end strategic relationship for a diverse, cross-category portfolio of creators across various tiers, ensuring bespoke management that drives strategic brand-building, audience growth, and repeatable performance for brand partners. Act as an internal expert on diverse creator selection for complex B2B influencer projects. - Lead complex projects: Lead and execute complex, cross-functional influencer projects and campaigns on behalf of Zalando's brand partners. Develop strategy, creative concepts, and project plans; manage timelines; align senior stakeholders; and ensure successful end-to-end delivery. - Drive operational excellence: Shape and implement core creator management processes for brand-funded campaigns. Handle operational topics (contracting, compensation models, tracking links) and focus on identifying inefficiencies, testing new tooling, and providing feedback to product and tech teams. - Elevate creator experience: Act as a trusted partner and primary point of contact for talent. Be the expert on Zalando's creator toolsets, helping creators grow and monetize their audience. Gather frontline feedback for strategic initiatives. - Execute content strategy: Translate platform trends and consumer behavior into actionable briefs that hit brand partner goals. Ensure content is culturally relevant, native to TikTok and Instagram, and highly engaging. - Analyse performance: Leverage insights from data sources and affiliate tracking to report on portfolio performance against KPIs. Execute structured content engagement tests and turn insights into campaign optimizations. Qualifications: - 5+ years of relevant work experience in influencer marketing, digital PR, fashion, or B2B brand marketing in a fast-paced environment. - Portfolio of contacts in the creator and agency space; ability to manage diverse talent relationships across fashion, beauty, and lifestyle niches. - Exceptional relationship-building and stakeholder management skills. - Deep understanding of regional creator landscapes and market-specific needs across Zalando markets. - Deep understanding of the creator economy and hands-on experience managing diverse creator portfolios. - Strong understanding of social platforms and adaptability to new creator tools. - Proven track record of independently leading complex projects and collaborating with cross-functional teams. - Ability to translate data into actionable insights and run engagement tests. - Exceptional organizational and coordination skills with attention to detail. - Articulate communicator; fluency in English required; additional languages a plus. - Growth mindset, enjoy mentoring junior team members, and passion for diversity, inclusivity, and sustainability through fashion. What We Offer: - 27 days of holiday a year to start (+1 day per calendar year up to 30 days) - 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners - Family support, including counselling and dedicated services for parents and carers - Company pension scheme - Employee shares programme - Health and wellbeing options, including Wellhub - Mental health support and coaching - Development through training platform and biannual peer-to-peer review - 2 paid volunteering days a year