Creator Manager - Sports (all genders)

Role: Join Zalando's Creator Management team as a Creator Manager - Sports and help shape how we plan, activate, and scale our creator community. We're changing influencer marketing by building a high-performing network of creators who drive engagement and brand affinity. You'll independently manage a high-impact portfolio of sport creators and athletes, take ownership of content strategy, understand rapidly changing social trends, and leverage data to optimize performance. Responsibilities: - Manage key creator relationships: own end-to-end strategic relationships for a diverse portfolio of sport creators and athletes across tiers, driving brand-building, audience growth, and repeatable performance. Act as the internal expert on sports creator selection. - Lead complex cross-functional projects and campaigns for the Sports marketing team, managing timelines, aligning stakeholders, and ensuring successful delivery. - Drive operational excellence by shaping creator management processes, identifying inefficiencies, testing new tooling, and providing feedback to product/tech teams. - Elevate the creator experience and toolset: act as a trusted partner and expert on Zalando's creator tools, helping creators grow and monetize; gather frontline feedback for strategic initiatives. - Execute content strategy and trend integration: translate platform trends and consumer behavior into actionable briefs, collaborating with external agencies and Paid Media. - Analyse performance and run engagement tests: leverage data to optimize content and validate what resonates with audiences. Qualifications: - 5+ years of experience in sports marketing, activewear, fashion, or influencer marketing. - Strong portfolio of creator/agency contacts and management of sports figures/athletes. - Exceptional relationship-building and stakeholder management skills. - Deep understanding of regional creator landscapes and market-specific needs. - Extensive knowledge of the creator economy and hands-on management of diverse creator portfolios. - Strong familiarity with social platforms and adaptability to evolving creator/social tools. - Proven track record of independent project leadership and cross-functional collaboration. - Ability to translate data into actionable insights, run engagement tests, and optimize campaigns. - Exceptional organizational and coordination skills with attention to detail. - Excellent communication and negotiation skills; fluency in English (additional languages a plus). - Growth mindset, passion for sports/fitness/activewear, and willingness to mentor junior team members. What We Offer: - 27 days of holiday per year (grows up to 30) - 2 paid volunteering days annually - Employee share programme - 40% off fashion/beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, plus partner discounts - Relocation assistance available - Family services, counselling and support - Health and wellbeing options (Wellhub, formerly Gympass) - Mental health support and coaching - Development through training platform and biannual peer-to-peer review