Head of Campaign Management
About this role
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
THE ROLE AND THE TEAM
You will lead the Direct Marketing team, responsible for the strategic planning and impactful execution of commercially-driven CRM campaigns across Zalando’s diverse country clusters. Your core mission is to translate the commercial calendar and trading priorities into highly effective customer messaging that drives revenue and engagement.
In this role, you will forge close partnerships with the General Managers and trading teams within each country cluster. You will also partner closely with our Audience Management team, providing the operational expertise to execute their lifecycle strategies flawlessly through our marketing platform, Braze. You will steer your team to deliver all campaigns through Braze, which is tightly integrated with our internal content and technology applications.
As a key leader in the CRM organization, you will work with your peers across Product, Analytics, and Engineering to build scalable, data-driven operations and enhance our technical capabilities. As the primary owner of commercial campaign delivery and performance, you will be instrumental in strengthening customer relationships and fueling Zalando’s growth.
WHE'D LOVE TO MEET YOU IF
Commercial Acumen: You possess a strong understanding of business performance and can translate campaign results and trading conditions into actionable insights that drive revenue and customer growth. You strategically prioritize activities that maximize return on investment and deliver measurable commercial impact.
Collaborative Leadership: You inspire, coach, and develop your team of managers and specialists, fostering a culture of accountability, high performance, and psychological safety. Crucially, you are a team player who builds a positive team atmosphere and works constructively with your peer leaders to break down silos and achieve shared goals.
Stakeholder Partnership: You excel at building strong, collaborative relationships and aligning goals with senior stakeholders, particularly with the General Managers of our country clusters and their commercial teams. You are a natural collaborator who navigates our matrixed organization with ease, effectively communicating with and influencing partners and peers across all functions.
Scalable Operations & Continuous Improvement: Your expertise lies in designing and managing efficient, scalable processes for large-scale campaign execution in Braze. You champion a culture of continuous improvement, relentlessly seeking opportunities to reduce error rates, decrease time-to-market, and boost efficiency through automation and advanced tooling.
WHAT WE’RE LOOKING FOR
- Proven experience in CRM and campaign management, with a focus on executing commercially-driven campaigns in an e-commerce or fast-paced tech environment.
- Proven leadership in building, scaling, and developing high-performing CRM teams and operations across international markets.
- A natural collaborator with a track record of fostering a positive team environment and working effectively with peer leaders to resolve friction and drive collective success.
- Hands-on experience with modern CRM platforms (Braze is a significant plus) and a deep understanding of their integration with internal content and tech applications.
- Exceptional stakeholder management skills, with a proven ability to influence and partner with senior commercial leaders in a complex, matrixed organization.
- A strong understanding of customer lifecycle strategies, enabling you to act as an effective partner to Audience Managers and translate their strategic vision into world-class campaign execution.
- A track record of driving operational excellence, process optimization, and automation within a campaign management function.
- An analytical mindset with a data-driven, test-and-learn approach to optimization.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start for full-time employees
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub, formerly Gympass)
- Mental health support and coaching available
- Drive your development through our training platform and biannual peer-to-peer review
Donatella Marcellino
Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).
In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.
If you have any questions about our recruitment process, please take a look at our FAQ page.