Product Manager Personalization & Revenue Growth (m/f/d)

The booking is confirmed — and that’s when the real sales opportunity begins. As Product Manager (m/f/d) Personalization, you shape how SIXT increases revenue after the booking by delivering the right offer to the right customer at the right moment. You own the personalization strategy across three core revenue streams: vehicle upsells, protection products, and extras. This complex field involves rich reservation data, diverse customer segments, and multiple revenue streams to orchestrate. Your challenge is to simplify this complexity into clear strategies and sharp concepts that succeed on a global scale.

YOUR ROLE AT SIXT

• You own the product strategy for personalization across vehicle upsells, protection products, and extras, defining which offers reach which customer segment, at which moment, and across which digital touchpoints to maximize customer value and revenue growth
• You build data-informed personalization concepts for different customer segments, including leisure travelers, business customers, families, partner bookings, and group rentals, ensuring every offer is relevant to the individual customer journey
• You optimize the complete post-booking customer journey across confirmation, pre-arrival, check-in, and the rental experience, identifying the best opportunities for cross-sell, upsell, and conversion optimization
• You translate complex customer data, behavioral insights, and commercial requirements into scalable product strategies and clear concepts that development teams can successfully implement
• You work with business stakeholders across sales, revenue management, and operations to keep your concepts commercially solid and operationally feasible

YOUR SKILLS MATTER

• Experience: You have several years of experience in Product Management, ideally as a Product Manager, Digital Product Manager, Growth Product Manager, or E-Commerce Product Manager, with a proven track record of improving customer experience, conversion, personalization, or commercial performance
• Product & Commercial Thinking: You understand digital product development, customer journeys, conversion funnels, user experience, and product discovery. You identify opportunities to improve conversion, customer value, upsell performance, and commercial impact through better personalization
• Strategic Thinking: You quickly understand different customer segments and complex, data-rich environments, translating them into simple, structured product strategies that teams can successfully execute
• Data Literacy: You confidently work with product analytics, customer data, experimentation results, and analysts to make evidence-based product decisions. You are a credible partner for technical teams without requiring deep technical expertise
• Collaboration: You communicate clearly and confidently with PMs, UX Designers, and business teams, bringing people along on complex topics
• AI Fluency: You use AI tools and large language models as part of your daily product management workflow to develop concepts faster, analyze customer journeys, explore product ideas, and accelerate decision making

WHAT WE OFFER

• Extra benefits: Enjoy discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more
• AI at your fingertips: From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
• Mobility Boost: You will receive a monthly allowance from us as a contribution to your individual mobility
• Future security: We contribute to your retirement plan and support you with capital-forming benefits to ensure you are well covered
• Feel-good atmosphere: Stay active with our modern SIXT gym, various leisure activities like the gaming area or the SIXT choir, and enjoy our high-quality employee restaurant
• Flexibility: Enjoy 30 days of vacation and a hybrid working model with flexible hours
• Giving back: Take one day each year to volunteer at a charitable organization dedicated to supporting children

About us

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.