With the world becoming increasingly conscious about the environment’s vulnerabilities, it’s becoming more important to exercise responsibly as well.
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Samarali is a young and growing brand of sustainable yoga and lifestyle products. Founded in 2019 by expat Nodira, Samarali’s mission is to enable people to exercise both comfortably and responsibly, keeping a close eye on the environment; from production all the way to your doorstep.
This has been ingrained from the get-go. Hailing from Uzbekistan, founder Nodira felt motivated from a young age to improve the world we live in. Her company’s catalogue therefore boasts a wide variety of colourful, responsibly-produced products, ranging from natural cork yoga mats to organic meditation products.
Many of Samarali’s products are made with a naturally renewable material: cork. As cork regrows on the same tree over a period of time, it’s not only comfortable but also in tune with Samarali’s mission. The cork accessories are all produced in Portugal, right where the cork itself is grown and processed.
Additionally, the meditation products on offer are made using both organic cotton and recycled materials, coloured with plant-based colourants, and their natural buckwheat filling has been sourced from the Netherlands to minimise the carbon footprint of transport.
The meditation mats are filled with recycled wool fibres, which otherwise would have gone to waste. As for the clothing, Samarali recently introduced a new line of yoga clothing, made from OEKO-tex certified material. Even when an order comes through, products are packaged using paper and cardboard.
The need for sustainability goes further than just caring for the environment; the ethical side of production is high on Samarali’s list of priorities as well, and the company ensures that workers in production are paid fair wages and work normal hours.
Waste-reduction is also important: before making the cut, all new products are thoroughly screened for the proper certifications before undergoing a stringent field-test regime by Samarali’s own community of yogis. This is to see whether they are up to par in terms of comfort and quality, and customers can then also be sure their purchase is responsible, reliable, and will be with them for as long as possible. In a society that often chooses to replace rather than repair, it’s good to know longevity is high on the bill as well.
Lastly, it is Nodira’s intention to give back to the society she herself came from. As her company broadens its horizons, she plans to support Uzbek orphanages with a percentage of the profits from sales. The company’s name itself could be taken as an omen of where things are headed: “Samarali” translates to “fruitful” in Uzbek. A self-fulfilling prophecy? Perhaps!
Try Samarali’s beautiful collection of yoga and lifestyle products, made from natural materials. Use the code “IamExpat2021” at checkout for 10 percent off your purchase.