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Content Marketing Manager (m/f/d)

Marketing / PR
Berlin

This is a global role in our Growth & Partnerships Team. You will be responsible for developing and executing our marketing strategy in global markets, playing a key role in our B2B customer acquisition. You will be ideating, executing and managing marketing and thought leadership campaigns that spearhead our expansion into global markets.

Your Responsibilities

  • You develop a deep understanding of our customers across focus markets in Europe, Asia and Latin America, and the best channels to reach them.
  • You develop and manage B2B marketing campaigns and own their implementation from ideation to execution to measurement and optimization
  • You ideate, manage and drive creation of content marketing initiatives and materials on various channels that are locally relevant in the markets we operate in
  • You develop thought leadership campaigns that match our desired positioning, engage current and potential customers with strong perspective, build our profile and deliver new opportunities
  • You analyze customer behavior and adjust campaigns accordingly
  • You develop and drive all public-facing communications, including strategy and implementation for our social media channels
  • You build and work with internal and external resources required to achieve set goals
  • You build a marketing toolkit that reflects our brand identity, and act as custodian of that identity.
  • You act as a sparring partner to other departments within the company

Your Qualification

  • You gained proven experience in B2B Marketing, preferably in a technology company and/or in the healthcare industry, and are a creative thinker who thrives on owning the process from start to finish
  • You have a minimum 6 years of hands-on experience in similar roles
  • You have a track record of managing and delivering successful b2b marketing campaigns in international markets
  • You are kledgeable in the area of content marketing across all channels
  • You have developed and managed thought leadership campaigns that fed into the marketing funnel
  • You have analytical skills as well as a creative mindset to drive customer insights and trends into brand concepts and campaigns
  • You possess excellent communication skills in English, both written and spoken, with additional languages preferred
  • You are a collaborative team player with strong communication skills

Our Offer

  • Open and international working environment: We stand for diversity - work in an international team with colleagues from more than 30 nations
  • Opportunity to shape a product that will enhance the life of millions of people worldwide
  • Career development: Digital learning budgets, mentoring programs and training sessions give employees the opportunity for personal and professional development. In addition, various social networks offer employees a wide range of support and development opportunities within our company
  • Employee discounts: Our employees benefit from various employee discounts such as Allianz insurance policies and Allianz pension scheme
  • Possibility to participate in the Allianz Employee Stock Purchase
  • Competitive compensation and a permanent employment contract
  • You will be working with the latest technology along with an agile environment to work as efficiently as possible (e.g. brand-new Mac or Windows Laptop, screens, etc.; ergonomic chairs and standing desks)
  • With countless opportunities for team bonding such as regular team events, special events and parties in winter and in summer, you will be able to strengthen team spirit as well as the professional development of your department
  • Flat hierarchies with a high degree of freedom and responsibility
  • We have a hybrid working model and you will work in a newly designed office in Berlin Mitte with great coffee,soft drinks, fresh fruits and an online canteen (Smunch)

Our job offer Content Marketing Manager (m/f/d)
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Work Hours:

35 - 40 hours per week hours per week

About the company:

We are on a mission to build the leading digital health platform for personalized interaction towards better health. We connect people to the services they need to manage, improve and optimize their health. Based in Berlin/Germany, backed by Allianz (the world’s largest insurance company), we want to shape the future of healthcare.