Senior CRM Process Owner (all genders)
Posted on May 22, 2026
Berlin
Posted on May 22, 2026
About this role
Role:
- Title: Senior CRM Process Owner
- Overview: The CRM and Business Excellence team in Zalando’s Partner Platform Business is looking for a Senior CRM Process Owner to bridge the gap between core Salesforce platform development and strategic business operations. Mission: drive revenue operations, build scalable processes, optimize partner experiences through AI-enabled efficiency and productivity improvement initiatives. Lead high‑impact projects powered by Agentforce and advanced data automation.
Responsibilities:
- Salesforce Product Leadership: design and refine workflows for the partner lifecycle (acquisition, contract management, onboarding, Service Cloud); replace offline processes with integrated Salesforce solutions; assess systemic impact on downstream systems; oversee AI‑enabled innovation with Agentforce and Einstein.
- Process Governance & Design: create intuitive workflows and Salesforce configurations (validation rules, page layouts, flows); standardize documentation using BPMN; maintain data integrity at entry point for dashboards and reporting.
- Operational Excellence: act as liaison between business units and engineering; coordinate cross‑functional releases; lead user acceptance testing; manage stakeholders and achieve consensus on process changes.
- Adoption & Enablement: deliver training and documentation; build Salesforce dashboards and list views for real‑time visibility; mentor junior process managers and consultants.
Qualifications:
- 5+ years Salesforce platform development experience, building standardized intervention playbooks.
- Proven implementation of Salesforce Flows, configurations, AI automation via Agentforce or Einstein.
- Required certifications: Salesforce Certified Administrator and Platform App Builder; Sales or Service Cloud Consultant preferred.
- Strong Agile/Scrum experience; backlog management in Jira; process mapping in Signavio or similar.
- Ability to influence senior leadership and translate technical AI capabilities into business value.
- Experience with Salesforce CRM Analytics (CRMA) is a plus.
What We Offer:
- Employee shares program.
- 40% discount on Zalando fashion & beauty products, 30% off Zalando Lounge, external partner discounts.
- 2 paid volunteering days per year.
- Hybrid working model (up to 60% remote) and option to work abroad up to 30 days per year.
- 27 vacation days starting, relocation assistance, family services, health & wellbeing options (Gympass), mental health support and coaching.
- Development opportunities via training platform and biannual peer‑to‑peer review.
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