Director (f/m/d), Go-To-Market Strategy Projects

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

YOUR FUTURE ROLE

As Director, Go‑To‑Market Strategy Projects, you will be a core contributor to SAP’s Go‑To‑Market strategy and advise Senior Executives on key strategic decisions. As an individual contributor in a highly dynamic team, you will support strategy & transformation initiatives, conduct analyses delivering new insights as basis for strategic recommendations, and deliver special projects for the Go‑To‑Market Strategy & Operations Lead and the respective Executives of Customer Success, Marketing, and Customer Services & Delivery.

Main responsibilities

• Own and develop the design of comprehensive GTM strategies aligned with SAP’s overarching business goals and objectives.
• Lead high‑impact strategy projects, leveraging deep market insights and strategic analysis to craft and execute comprehensive go‑to‑market strategies that drive growth and competitive advantage.
• Identify opportunities for working model refinements, process improvements, innovation, and efficiency across our GTM organization.
• Provide strategic guidance and thought leadership on market trends, competitive landscape, and industry best practices to inform decision‑making.
• Create a strong interlock between Customer Success, Services & Delivery, and other Board Areas to align GTM strategies and strategic priorities, creating an end‑to‑end vision and strategy.
• Collaborate closely with executive leadership and other key stakeholders to drive bookings, revenue, and adoption growth.

YOUR PROFILE

• Solid experience in top‑tier management consulting or corporate (GTM) strategy, ideally within SaaS or enterprise technology.
• Bachelor’s degree in business administration or related field; advanced degree (MBA or PhD) preferred.
• Strong strategic and analytical thinking, with the ability to turn insights into clear, actionable plans.
• Deep understanding of GTM planning, sales motions, and distribution models; strong knowledge of SaaS commercial and operating model is a plus.
• Proven track record in leading cross‑functional, global initiatives and influencing senior leadership in complex, matrixed environments.
• Executive presence with excellent communication and decision‑framing skills.
• Passion for high‑impact work, a strong sense of ownership, and a bias for action.
• A customer‑centric, collaborative mindset with resilience, adaptability, and integrity.
• Fluent in English; additional languages are a plus.

ABOUT THE TEAM

The Go‑To‑Market Strategy Projects team is part of the Global Head of Go‑To‑Market Strategy & Operations function. Key tasks include shaping and execution of strategic initiatives and transformational programs. The team is composed of highly skilled professionals with diverse backgrounds in go‑to‑market, strategy consulting, and business transformation. We collaborate closely to develop and execute strategic initiatives that drive SAP’s go‑to‑market success. We put great emphasis on collaboration, creative problem‑solving, analytical expertise, and excellent communication to achieve outstanding results.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion – SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.

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