As CRM Manager, you’re part of our high performing CRM team which owns push and email channels for Zalando. Our CRM team envisions the future where every owned interaction across the customer lifecycle is a tailored journey and a delightful moment for the customer. This is guided by a) solid technology landscape, b) a unified foundation of data-driven decisioning, and c) well thought marketing strategy which addresses regional nuances, relevant and inspiring content. We seek to build a CRM reach that reflects an unwavering commitment to our customers and partners.
In this exciting new role you will also work with the commercial, product and engineering team to work towards developing and executing a strong CRM strategy .
We would define the scope of role into 4 broad categories:
Executing CRM (email and push campaigns) across the customer funnel from acquisition to retention to reactivation.
Optimising CRM campaigns for better customer engagement
Working with the local country teams to understand their market requirements and support these initiatives through CRM sendings.
Closely working with the copywriting teams to ensure engaging copies for better open and click through rates
Working on execution of campaigns in new CRM channels like direct mail, in-App messages and content cards
Ensuring efficiency in CRM processes for timely delivery and execution of campaigns
A data driven CRM specialist with 5-7 years of work experience, preferably in the field ecommerce, holding a degree in Marketing, Business Management, Economics or equivalent
Keen interest in using new and smart technology to deliver the best message to our customers
Creative problem solver and strive in an agile work environment
Knowledge of HTML, CSS and SQL is an advantage
Being familiar with Braze, SIM by Selligent, Accengage, Salesforce or other CRM tools is a plus
Willingness to learn and grow with excellent communication skills
Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
Extensive onboarding, mentoring and personal development opportunities and an international team of experts
Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form – we do not accept applications via e-mail.
Stanislava Zapototska