Head of Content Development (Livestream & Video) - all genders

Role: Head of Content Development (Livestream & Video) Responsibilities: - Define and execute the 2026 Live Commerce Strategy, structuring programming across three tiers: high-production 'Tentpoles', 'Expert/KOL in Studio' formats, and 'Creator Organic' high-frequency market specific streams. - Scale local ecommerce programming to capacity, optimizing costs and creator efficiencies. - Assess new content formats' commercial viability in relation to product and creator strategy, building business cases for implementation and scale. - Collaborate with Zalando Marketing Services (ZMS) to grow brand-funded content programming, developing and pitching innovative monetization formats including mono-brand takeovers and multi-brand co-funded shows with top creators. - Oversee casting and scaling of diverse host profiles with category authority and recognized conversion; scale creator campaigns transitioning from flat fees to performance-based compensation models and tiered bonuses tied to sales volume. - Institute mandatory 'Training Academies' covering camera presence, audience interaction, pacing, and advanced objection handling. - Work alongside Product, Engineering, and Design to steer the Live platform roadmap and optimize functionality for conversion; partner with Product Management to implement critical UX features including low-latency product pinning, interactive giveaway engines, and automated shoppable VOD snippets. - Manage end-to-end production operations, ensuring technical stability and high-quality video feeds across all platforms. - Optimize post-stream content monetization by repurposing live broadcasts into high-performing short-form assets for PDPs and home feeds. - Lead product marketing to ensure matching right audiences to live streams across channels and develop new tactics to drive users to watch and consume content (CRM, Paid, Simulcasting). Qualifications: - Leadership Experience: Proven track record of managing high-performing, cross-functional teams in digital media, e-commerce, or live broadcasting. - Commercial Acumen: Strong understanding of retail economics, GMV drivers, and ability to link creative content to conversion metrics. - Market Knowledge: Deep familiarity with global live commerce trends (e.g., China/Xiaohongshu benchmarks) and the European digital landscape. - Stakeholder Management: Exceptional ability to navigate complex organizational structures, aligning with Marketing, ZMS, and Product teams. - Innovation Mindset: Passion for AI integration and emerging technologies that enhance the shopping experience. What We Offer: - 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days) - 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners - Family support, including counselling and dedicated services for parents and carers - Company pension scheme - Employee shares programme - Health and wellbeing options, including Wellhub - Mental health support and coaching - Development through our training platform and biannual peer-to-peer review - 2 paid volunteering days a year - Relocation assistance (subject to prior agreement)