Junior Brand Manager Activia (m/f/d)

You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more.

Shape the future growth of the iconic Activia brand within the fast-growing and highly relevant gut health segment

Support innovation and renovation projects while independently driving defined cross-functional sub-projects

Help identify and assess future growth opportunities to strengthen the 3-year Activia pipeline

Contribute to the development and execution of integrated communication activities, including leading the Always-On content strategy on Activia’s Instagram account, in close collaboration with creative agencies and media partners

Deliver independent market, consumer, and competitive analyses using FMCG tools (e.g. Nielsen, YouGov) to support insight-driven decisions

Own Activias budget management

About you

Successfully completed degree in business administration or a comparable field with a focus on marketing

Minimum 1 year of professional experience in FMCG brand management, ideally with exposure to innovation launches

Strong passion for brands combined with a deep understanding of consumers

High level of ownership, self-motivation, and strategic thinking, paired with a business-oriented mindset

Hands-on mentality with an agile, solution-focused approach in day-to-day execution

Excellent analytical, communication, and collaboration skills

Very good written and spoken English; German skills are a plus

Start is 1st March in Frankfurt, Munich or Nuremberg.

About Danone

OWN YOUR IDEAS

In our culture, respect and team spirit are embedded at all levels: the best idea is not determined by the hierarchical level.

OWN YOUR CAREER

Your career path is not a one-way street. Individual career plans give you freedom and flexibility: We support you - e.g. with our coaching and mentoring offer

OWN YOUR IMPACT

A job means so much more than titles and earning money. With us you have the opportunity to really make a difference and improve the health of people and the planet.

Our motto is: bring your own unique self to our teams. Regardless of gender, nationality, ethnic/social background, religion, disability, age, or sexual orientation—we value your uniqueness and look forward to receiving your application.

#Dan'OwnYourUniqueness

YOUR BENEFITS

• Modern office with open space
• Mobile and flexible working
• Various education opportunities
• Pension
• Pick & Choose from the categories Transportation, Health, Lunch, Childcare and more!

#LI-DACH