Media Activation Manager (all genders)

Role: Media Activation Manager Responsibilities: - Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives) - Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators - Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights - Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results - Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting) - Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations - Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting Qualifications: - Minimum of 3+ years of experience in digital marketing. Previous agency, online publisher/sales house, retailer e-commerce experience is a plus. - Hands-on experience in media planning within an e-commerce environment, with a strong understanding of relevant KPIs. - Proficient in Meta Ads, and have worked across other performance-driven social media formats (e.g., Google, TikTok, Pinterest). - Solid platform knowledge (e.g., Smartly, Meta, Google Ads, TikTok etc.) and keep up with the latest media trends. - Sharp strategic thinking skills and the ability to provide clients with media campaign guidance backed by data. - Successfully managed campaigns across various media channels and buying models (programmatic, social, search). - Experienced in marketing automation tools and practices. - Strong analytical skills, results-oriented, and enjoy solving problems through data-driven decisions. - Thrive in a fast-paced environment with excellent time management and prioritization skills. - Operate with a high level of autonomy, and are confident in making performance-based decisions. What We Offer: - 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days) - 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners - Family support, including counselling and dedicated services for parents and carers - Company pension scheme - Employee shares programme - Health and wellbeing options, including Wellhub - Mental health support and coaching - Development through our training platform and biannual peer-to-peer review - 2 paid volunteering days a year - Relocation assistance (subject to prior agreement)