SAP LOB & Solution Marketing iXp Intern (f/m/d) - Marketing Germany

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll do

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it is the foundation for a career built on connection, creativity, and impact.

• Campaigns, Events & Communication: In this role, you support the planning and execution of integrated marketing campaigns and events across selected Lines of Business in Germany. A strong focus is on communication around these activities – from event-related emails and landing pages to social media posts, website updates, invitations, reminders, and follow-up communication.
• Content & Asset Creation: You create and adapt marketing content for different channels and audiences. This includes social media content, website content, event materials, presentation assets, and other communication formats used in day-to-day marketing work.
• Working with Modern Tools & AI: You use modern marketing and collaboration tools such as Microsoft Copilot, Canva, CMS systems, email marketing tools, and the Microsoft Office suite.
• Collaboration, Learning Curve & LoB Assignment: You work closely with internal marketing colleagues, Presales teams, external agencies, speakers, and event partners. Each position is assigned to one focus area – Supply Chain, Finance and Spend Management, SAP Business Technology Platform and Business Data Cloud, or Human Capital Management and Customer Experience.

What you´ll bring

We are looking for someone who takes initiative, stays curious, and enjoys contributing to creative, hands-on projects in a dynamic marketing environment.

• Student at a university or a university of applied sciences enrolled in Marketing, Communications, Event Management, Business Administration, or a related field.
• A learning mindset takes priority over extensive prior experience.
• Must-have: MS Office (especially PowerPoint and Excel), strong communication skills, a structured and proactive working style, creativity in content development, and an eye for detail.
• Nice-to-have: Canva, CMS systems, email marketing tools, social media basics, and AI tools such as Microsoft Copilot.
• Language requirements: German: Fluent (C1/C2, primary working language). English: Good working proficiency (B2).

Where you belong

The LOB & Solution Marketing team is part of SAP Germany Marketing and the broader SAP Field Marketing organization. Be part of SAP Next Gen, a global community for students, universities, schools, and educational partners who are passionate about innovation and technology.

• Culture of Collaboration: You work with experienced SAP colleagues and benefit from close collaboration, regular feedback, and a supportive team environment.
• Project-driven Experience: From day one, you contribute to real campaigns and events instead of only supporting administrative tasks.
• Gain Visibility: You collaborate with colleagues across teams and functions, work on externally visible communication, and help shape marketing activities that reach customers and partners.
• Early ownership is a defining feature of this role. You take responsibility for clearly defined work packages, contribute your own ideas, and see the direct impact of your work.