SAP Marketing iXp Intern (f/m/d) - Communications for Global Sponsorships

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What You’ll Build

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it’s the foundation for a career built on connection, creativity, and impact.

Responsibilities

• Support operational cross‑Global Sponsorships projects and key sources
• Support digital and social media strategy and execution in collaboration with SAP Global Social Media team
• Support the syndication of Global sponsorships stories across internal channels
• Work with the Storytelling lead to align digital activations into the overall activation plan and the use of contractual assets
• Support with Global Sponsorships documentation, including reporting
• Video / digital asset creation & editing
• Manage employee engagement on internal channels
• Contribute content to various Global Sponsorships reporting & newsletter templates
• Streamline cross‑partner projects across the global sponsorships team

What You’ll Bring

We’re looking for someone who takes the initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

Student (f/m/d) at a university or a university of applied sciences.

Education

Preferred fields of study: Business Administration, Sports & Entertainment, Marketing, Communications, and related fields – but MUST have the ability to support this role full‑time.

Skills / Competencies

• Computer skills: Microsoft Office Suite, including Microsoft Excel. Strong MS PowerPoint is a must.
• Familiar with video editing and related tools (Adobe Suite, Canva).
• Active knowledge of Social Media channels: Facebook, Instagram, YouTube, LinkedIn, Twitter, Tik‑Tok, Sprinklr.
• Language skills: Fluent in English, German is a plus, but not required.
• Soft skills: Organized, self‑starter, detail‑driven, responsive, able to multi‑task promptly, strong interpersonal skills, ability to collaborate, strong work ethic and positive attitude, ability to learn quickly, proactive, collect and synthesize information easily.
• Coming to the office in Walldorf is required (2‑3 times a week).

Where You Belong

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are passionate about innovation and technology.

Culture of Collaboration

Partner with experienced SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.

Project‑driven Experience

Kickstart your career with hands‑on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better. You’ll have endless learning resources at your fingertips and gain future‑ready skills from a variety of virtual, in‑person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.

Gain Visibility

Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, fast‑paced environment. Open doors for future career opportunities within SAP and beyond.

Global Sponsorships Team

The team provides the necessary tools for the successful planning and implementation of various sponsorships. One of the main goals is to showcase our products in environments such as the sports industry, bringing SAP software close to end users and strengthening SAP’s brand.

Follow @LifeatSAP on Instagram and don’t miss anything about our experiences worldwide!

#LifeAtSAP #SAPNextGen

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in ERP software, SAP has evolved to become a market leader in end‑to‑end business application software and related services.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. We invest in our employees to inspire confidence and help everyone realize their full potential.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to the Guidelines for Ethical Usage of AI in the Recruiting Process.