Senior CRM Manager SIXT Share (m/f/d)

YOUR ROLE AT SIXT

• Lead Customer Lifecycle Strategy You own and execute comprehensive CRM strategies across all touchpoints (email, push, SMS, in-app) to guide SIXT share users from onboarding through advocacy and maximize customer lifetime value
• Drive Retention & Engagement You develop and optimize automated customer journeys, behavioral triggers, and personalized communication campaigns that increase usage frequency and reduce churn across diverse user segments
• Build Advanced Segmentation You create sophisticated customer segments based on usage patterns, demographics, and behavioral data to deliver highly targeted and relevant messaging that resonates with each user group
• Optimize Customer Experience You design and execute A/B testing programs, analyze customer feedback, and continuously improve the entire customer communication ecosystem to enhance satisfaction and loyalty
• Lead Data-Driven Insights You analyze complex customer data, build comprehensive reporting dashboards, and translate insights into actionable CRM strategies that directly impact business KPIs

YOUR SKILLS MATTER

• CRM Expertise You have 4-6 years of proven experience in CRM management, preferably in mobility, subscription services, or consumer apps with demonstrated success in customer retention and lifecycle marketing
• Technical Expertise You're proficient in major CRM platforms (Salesforce, HubSpot, Braze), marketing automation tools, and customer data platforms, with strong analytical skills in customer segmentation and journey optimization
• Customer-Centric Mindset You have a deep understanding of customer lifecycle metrics (CLV, churn rate, engagement scores), experience with behavioral marketing, and a track record of building successful retention programs
• Analytical Excellence You're skilled in data analysis tools, comfortable with SQL and customer analytics platforms, and experienced in A/B testing, cohort analysis, and predictive modeling for customer behavior
• Languages You are fluent in English, German is a plus

WHAT WE OFFER

• Extra benefits Enjoy discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more
• Mobility Boost You will receive a monthly allowance from us as a contribution to your individual mobility
• Future security We contribute to your retirement plan and support you with capital-forming benefits to ensure you are well covered
• Feel-good atmosphere Stay active with our modern SIXT gym, various leisure activities like the gaming area or the SIXT choir, and enjoy our high-quality employee restaurant
• Flexibility Enjoy 30 days of vacation and a hybrid working model with flexible hours
• Giving back Take one day each year to volunteer at a charitable organization dedicated to supporting children

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!