Senior Media Go-To-Market Manager - Nordics (all genders)

THE ROLE & THE TEAMZalando’s Media Team within the Marketing department is looking for a Senior Manager Media Go To Market Nordics . You’ll work across a set of markets from the Nordics cluster (Denmark, Finland, Norway, Sweden) to lead the yearly media investment and activation of Zalando’s media campaigns locally, adapting global frameworks considering market needs, planning and optimizing campaigns, as well as gathering results and sharing learnings. Responsible for Zalando’s media activations in the local markets, you will also be collaborating directly with our local Media Agencies and the Go To Market Marketing teams. This role will report to the Team Lead Media Go To Market.INCLUSIVE BY DESIGNIf you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.Discover more about our commitment to creating a diverse and inclusive workplace:WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)Bringing the most of working collaboratively with Go To Market Marketing teams and local media Agency - balancing pan-European strategies with local media and communications challenges and needs in an efficient mannerLeading local annual media planning, local media mix and end-to-end media campaignsImplementing omnichannel thinking through unified on/off activationsManaging best in-class brand media activations, with upper and mid funnel focus (to drive awareness and consideration). Delivering media planning and buying practices across all media channels for your regional cluster (Denmark, Finland, Norway, Sweden), and driving campaign media support from briefing to reporting.Lead the relationship with local media agency officesBudgets and forecasts managementWE'D LOVE TO MEET YOU IF At least 5 years experience in Media Planning (online /offline) within an Agency or Advertiser and hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience)Proven record of planning and deploying local and regional campaignsExcellent stakeholder management, professional confidence and prioritization skills Ability to interpret and elaborate on actionable outcomes with high level presentation and excel skillsGreat communication skills, fluent English (any cluster language skills appreciated)European media landscape knowledge with special focus on experience within the regional cluster (Denmark, Finland, Norway, Sweden)Passionate about marketing / media and cross-teams cooperationExperience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory OUR OFFERZalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)2 paid volunteering days a yearHybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaborationWork from abroad for up to 30 working days a yearEmployee shares program40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partnersRelocation assistance available (subject to prior agreement)Family services, including counseling and supportHealth and wellbeing options (including Wellhub, formerly Gympass)Mental health support and coaching availableDrive your development through our training platform and biannual peer-to-peer reviewRecruiterStefanie [email protected] note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.If you have any questions about our recruitment process, please take a look at our .ApplyAbout ZalandoFounded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.Back to job descriptionTHE ROLE & THE TEAMZalando’s Media Team within the Marketing department is looking for a Senior Manager Media Go To Market Nordics . You’ll work across a set of markets from the Nordics cluster (Denmark, Finland, Norway, Sweden) to lead the yearly media investment and activation of Zalando’s media campaigns locally, adapting global frameworks considering market needs, planning and optimizing campaigns, as well as gathering results and sharing learnings. Responsible for Zalando’s media activations in the local markets, you will also be collaborating directly with our local Media Agencies and the Go To Market Marketing teams. This role will report to the Team Lead Media Go To Market.INCLUSIVE BY DESIGNIf you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.Discover more about our commitment to creating a diverse and inclusive workplace:WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)Bringing the most of working collaboratively with Go To Market Marketing teams and local media Agency - balancing pan-European strategies with local media and communications challenges and needs in an efficient mannerLeading local annual media planning, local media mix and end-to-end media campaignsImplementing omnichannel thinking through unified on/off activationsManaging best in-class brand media activations, with upper and mid funnel focus (to drive awareness and consideration). Delivering media planning and buying practices across all media channels for your regional cluster (Denmark, Finland, Norway, Sweden), and driving campaign media support from briefing to reporting.Lead the relationship with local media agency officesBudgets and forecasts managementWE'D LOVE TO MEET YOU IF At least 5 years experience in Media Planning (online /offline) within an Agency or Advertiser and hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience)Proven record of planning and deploying local and regional campaignsExcellent stakeholder management, professional confidence and prioritization skills Ability to interpret and elaborate on actionable outcomes with high level presentation and excel skillsGreat communication skills, fluent English (any cluster language skills appreciated)European media landscape knowledge with special focus on experience within the regional cluster (Denmark, Finland, Norway, Sweden)Passionate about marketing / media and cross-teams cooperationExperience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory OUR OFFERZalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)2 paid volunteering days a yearHybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaborationWork from abroad for up to 30 working days a yearEmployee shares program40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partnersRelocation assistance available (subject to prior agreement)Family services, including counseling and supportHealth and wellbeing options (including Wellhub, formerly Gympass)Mental health support and coaching availableDrive your development through our training platform and biannual peer-to-peer reviewRecruiterStefanie [email protected] note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.If you have any questions about our recruitment process, please take a look at our .Apply