Web Marketing Specialist (m/f/d)

COMPANY OVERVIEW
Our client - A leading Japanese Knitwear producer is currently seeking a Web Marketing Specialist to utilize web and digital marketing strategies to increase sales through our company website and Amazon, as they do not have physical stores.

JOB RESPONSIBLITIES

• Develop and implement web marketing strategies to drive traffic and sales on the company website and other platforms such as Amazon.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads).
• Create and maintain engaging content for the website, blog, and social media platforms.
• Analyze web traffic and sales data to identify trends and opportunities for improvement.
• Collaborate with the design and product teams to ensure marketing materials align with brand standards.
• Monitor and report on the performance of marketing campaigns and make data-driven recommendations.
• Stay updated with the latest digital marketing trends and technologies.

JOB REQUIREMENTS

• Proven experience in web and digital marketing.
• Strong understanding of SEO, SEM, and PPC strategies.
• Experience with e-commerce platforms, particularly Amazon.
• Ability to analyze data and generate actionable insights.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Fluent command of English and German.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.

BENEFITS

• Home office basis
• Flexible working hours
• 30 days of annual leave

Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.