Working Student / Intern (f/m/d) - Product Marketing for Manufacturing & PLM

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you´ll build

You can expect in-depth insight into the product marketing and supply chain management of an internationally operating company. From the very beginning, you will assume responsible tasks, the results of which will make a valuable contribution to a global marketing team. This offers you the opportunity to gain new contacts for your network.

During your internship, you will work creatively on product positioning for manufacturing and product lifecycle management to generate brand presence and demand. This will include contributing to the creation of social media content, videos, and content marketing, as well as communication across all relevant channels. In addition to gaining insights into the tasks of SAP product marketing, you will become familiar with SAP-specific marketing processes, communication channels, tools, and systems – thus making a valuable contribution to achieving our goals in a short time. Offline, you will have the opportunity to learn about other areas such as sales, customer management, and partner organization – excellent preparation for your future career.

What you bring

• You are studying at a university or technical college (regularly enrolled)
• Preferred field of study: Business Administration, Marketing, Communication, or Media Design
• You are proficient in MS Office programs and familiar with media design programs (e.g., Adobe Premiere, Adobe After Effects, Adobe Photoshop, Camtasia, Canva, Synthesia)
• You speak English and German fluently
• Conceptual and analytical thinking are among your strengths
• You are a team player and communicative
• You focus on quality, customer needs, and a results-oriented approach
• You enjoy collaborating with intercultural teams and individuals
• You are interested in continuously acquiring new knowledge in an independent, proactive manner
• Commitment and initiative are a given for you
• You enjoy working on your topics and projects primarily in the office and occasionally from home

Where you belong

Are you interested in working in a dynamic global marketing team? Then come join us. Our team is responsible for the strategic, global product positioning and marketing, as well as the pricing of our software solutions for manufacturing and product lifecycle management (PLM). Together with you, we will manage product-specific, target group-oriented, and cross-industry market communication. We work closely with our product development team and support our sales team. We utilize a marketing mix of push and pull measures, customer value journeys, online marketing, social media, and events.

Three reasons for an Internship at SAP

1. Culture of cooperation: Work in a global company, get to know colleagues and build a successful, personal network.
2. Project-oriented experience: You acquire subject-specific skills by working with various subject matter experts and project work.
3. Gain insights: Get to know different areas of responsibility and find out what you enjoy.

Deine Bewerbungsunterlagen sollten neben einem Anschreiben, tabellarischen Lebenslauf, aktuellen Notenspiegel und gültiger Immatrikulationsbescheinigung auch Kopien von Zwischen-, Schulabschluss- und, soweit vorhanden, Arbeitszeugnissen (Praktika) als Anlagen enthalten. Bitte beschreibe außerdem deine Erfahrungen und Kenntnisse in Fremdsprachen und Computerprogrammen/Programmiersprachen.

Dies ist eine globale, strategische und bezahlte Werkstudentenstelle, die Studenten und Studentinnen die Möglichkeit bietet, sich beruflich zu orientieren.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.