About this role

About the project:

At Mercedes-Benz Mobility, we are shaping the future of sustainable transportation by reimagining how customers interact with electric vehicles — not just through ownership, but also through the intelligent integration of charging. Within the Charging Unit, our focus is on enabling EV customers to enjoy seamless, smart and sustainable charging experiences. Our work directly supports the transition to a zero-emission, software-driven mobility ecosystem, both in public and at home. To this end, Mercedes-Benz is piloting an innovative home energy product for EV customers, which connects the vehicle with the customer’s home an integrates them closely. The pilot will explore how customers and dealers will interact with this new offering and how it will integrate into the EV sales journey.

Thesis objectives...

Your thesis will focus on designing and implementing a research framework to evaluate customer and dealer experience throughout the pilot. You will collect and analyze qualitative and quantitative data to validate key hypotheses and derive actionable insights for product development, customer engagement, and sales strategy.

The final thesis selection is made in close consultation with you, the university and us.

Your responsibilities:

You will play a pivotal role in uncovering insights into how our customers will interact with our new product offering identifying key drivers of adoption, satisfaction, and areas for improvement. Your findings will directly inform our strategic product development, sales strategies, and customer engagement efforts.

Develop a comprehensive research framework: Design a robust methodology for evaluating customer and dealer feedback, integrating both qualitative and quantitative approaches
Design and execute data collection: Create and deploy effective interview guides, surveys, and questionnaires for pilot participants (customers and dealers)
Validate and explore key hypotheses: Investigate critical aspects of the pilot, including but not limited to
- customer behavior (motivation, satisfaction level, perceived value, barriers of adoption etc.),
- sales impact (conversion, effectiveness of different sales channels, incentive programs etc.),
- product performance (user experience, ease of installation and setup, ease of use, technical reliability etc.) and
- customer education (necessary information, onboarding process, product understanding etc.)
Contribute to defining and tracking success metrics: Collaborate with the product management team to establish and monitor relevant Key Performance Indicators (KPIs) throughout the pilot
Derive actionable implications and recommendations: Translate complex research findings into clear, concise, and actionable recommendations for product management

The master thesis can start from September 2025.

Qualifications

Enrolled in a Master’s program in (Business) Psychology, Business Administration, Marketing, Social Science, or a related field
Strong foundation in qualitative and quantitative research methods, survey design, and data analysis
Excellent communication skills in German and English
Interest in sustainable mobility, energy systems, and customer experience
Independent, analytical, and structured working style

What we offer:

Real-world impact: Your work will directly influence the future of EV and energy integration at Mercedes-Benz
Mentorship: Close collaboration with experts in innovation, customer experience, and smart energy
Flexibility: Remote work options and flexible scheduling
Networking: Access to internal workshops, dealer events, and pilot participants
Attractive remuneration
Direct involvement in a live customer pilot program, providing real-world experience
Mentorship and guidance from experienced product managers

Additional information:

It doesn’t work completely without formalities. When sending your online application, please attach your CV, certificate of enrollment, current performance record, relevant certificates (max. 5 MB) and mark your application documents as "relevant for this application" in the online form.

Please find the criteria of employment "here".

Citizens of countries outside the European Trade Union please send, if applicable, your residence / work permit.

We particularly welcome online applications from candidates with disabilities or similar impairments in direct response to this job advertisement. If you have any questions, you can contact the local disability officer once you have submitted your application form, who will gladly assist you in the onward application process: [email protected]

Please understand that we no longer accept paper applications and that there is no right to get your documents returned.

If you have any questions regarding the application process, please contact HR Services by e-mail at [email protected] or by phone: 0711/17-99000 (Monday to Friday between 10 a.m. to 12 a.m. and 1 p.m. to 3 p.m.).