Working Student (f/m/d) - Digital Selling and Customer Acquisition - Digital Hub Partner

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll build

In this role, you’ll contribute to extending SAP’s market reach by helping to generate new business opportunities and nurturing potential customers across the region. You’ll play a key role in connecting with prospects, understanding their challenges, and supporting the sales team in turning interest into impactful opportunities.

In this role, you will:

• Learn how to execute targeted outbound campaigns via phone, chat, and email to identify and qualify potential leads
• Support the team in accelerating the sales pipeline by re-engaging with discontinued, disqualified, or aged leads
• Collaborate with marketing and sales colleagues to plan and execute lead-generation activities, ensuring effective territory coverage and campaign follow-up
• Manage and qualify leads using SAP’s global standards, and hand over the qualified opportunities to Sales and Partners for further engagement
• Regularly review lead progression and provide feedback to improve campaign effectiveness
• Learn to work with partners and co-driving demand generation in Partner Led Territories
• Participate in training and enablement sessions to enhance your skills in demand generation, communication, and SAP’s solutions

By connecting businesses with SAP’s innovative solutions, you will help organizations run more efficiently and make a real impact on how people work and live. Your efforts will support digital transformation across industries, empowering companies to grow sustainably and achieve meaningful outcomes.

What you bring

• We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning
• Current University or equivalent College Bachelor student (f/m/d) in Germany
• Study fields: Business Administration, Management, Sales, Marketing, Data/ Process Management, IT/Digital Transformation etc
• Languages: Proficiency in English and German is a must
• You bring preferably Digital (Remote) Experience, specifically in Social Selling and/or Customer Centric Selling (Calling)
• You are a creative and competitive personality
• Working from Walldorf office is required once a week

Where you belong

• The Digital Sales Development team for Partner-Led Territories guides and develops customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing a pipeline of sales opportunities. Our teams work closely with partners and have a clear focus on Midmarket and New Customers for SAP
• Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages
• This is a position in a strategic growth area of SAP, a paid working student position that provides students with opportunities to find purpose in their careers

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is an SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.