How to future-proof your marketing career with data and AI
Marketing has changed a lot in recent years, and the pace is only getting faster. Campaigns are no longer built on intuition alone. The companies getting the best results are those using data to guide decisions and AI to make them faster, smarter, and more personalised.
This is exactly the focus of Data Marketing & AI, a new course from DataScientest, starting September 9, 2025. It’s aimed at professionals who already have a basic understanding of marketing and want to take their skills to the next level.
What it covers and how it works
Participants will learn how to:
- Track and analyse performance with Google Analytics 4 and Looker Studio
- Optimise SEO and SEA campaigns using data insights
- Automate workflows with Tag Manager, Semrush, and no-code tools
- Build effective customer journeys with CRM systems and AI
- Use prompt engineering to produce relevant and impactful content
The course is 100% online, practical and flexible. It is led by experienced coaches and ends with a certificate from Université Paris 1 Panthéon-Sorbonne.
DataScientest's teaching methodology is based on learning by doing:
- Hands-on learning: Every module includes interactive online exercises to apply course concepts step by step.
- Masterclasses: Each sprint includes a live session with an instructor for in-depth guidance.
- Live sessions: The Data Marketing & AI programme includes several evening classes, fully delivered online.
Why now?
The timing could not be better. According to Bitkom, digital marketing spending in Germany reached €30.9 billion in 2024, an increase of almost 11% from the year before. A further 9% growth is forecast for 2025.
With the EU AI Act coming into force, the demand for professionals who can use AI responsibly is set to grow even more. For anyone looking to stay ahead in a rapidly changing job market, DataScientest’s new programme offers the tools and knowledge to do exactly that.
The flexible course starts on Tuesday, September 9, 2025; take a look at the full course programme and see how you could benefit.
Learn more about DataScientest
DataScientest, a leading European institution, offers courses that combine the pros of each type of course: a state-of-the-art platform where you get to learn to code (by coding!) and a remote classroom environment where you can challenge your classmates, chat with professors and carry out a real-life project.
Join a DataScientest training course today
DataScientest's online training programmes offer a flexible and comprehensive learning experience suitable for anyone looking to advance their career in IT. Whether you're an expat, a working professional, or someone seeking to transition into a new field, their courses are designed to accommodate diverse lifestyles and career goals.
Their flexible learning approach allows you to pursue your professional development goals while balancing the demands of your personal and professional life. Whether you're interested in machine learning, data science, or DevOps engineering, their courses provide valuable skills that are in high demand across various industries.
Furthermore, their courses are certified by the prestigious University la Sorbonne, ensuring quality education and recognition in the industry. Plus, they offer lifetime career support and various financing options, such as the Bildungsgutschein, to make their programmes accessible to all.
Flexible but supportive
Embrace the convenience, adaptability, and accessibility of remote learning to propel your career forward, regardless of your location or schedule. With practical, hands-on exercises, expert guidance, networking opportunities and continued support, you'll be well-prepared to excel in your chosen field.
Take the next step in your professional journey and enrol today to unlock a world of possibilities. Visit their website to learn more about the courses and how they can help you achieve your career aspirations.