Head of CRM Marketing (m/f/d)


Offered by:


Marketing / PR

FREE NOW is looking for an experienced CRM professional with a passion for driving results through lifecycle communications, re-engagement and growth tactics.

Your tasks:

  • Lead CRM team, identifying process opportunities and improvements to current ways of working
  • Developing the optimization and testing roadmap for marketing campaigns through email, site, push and in-app notifications that directly impact brand awareness, user acquisition, engagement/retention, subscriber conversion and churn
  • Driving KPIs across acquisition and retention through automation, trigger and contextual marketing campaigns
  • Managing the relationship with our CRM systems and other vendors
  • Generating regular (weekly and monthly) performance reports for distribution within the marketing team and broader organization
  • Collaborating with the broader Marketing organization (in particular Performance Marketing, Data and Content, Growth team, Marketplace Performance) as well as with key internal stakeholders across the Product, Communications and Legal, teams to drive maximum integration of all digital marketing initiatives
  • Be creative, with good design sense, and an appreciation for great UI and conviction to strive for world class user experience
  • Evolve and execute Loyalty strategy, developing a 360° Loyalty marketing plan inclusive of necessary incentives, animations, partnerships and messages to drive purchase frequency.

Your skills:

  • Bachelor’s degree in Marketing Communications, Digital/Online Marketing or related fields
  • 8+ years experience in CRM/lifecycle marketing
  • Several years of relevant experience in growing and managing a team
  • Deep expertise in ESP/CRM platforms and email best practices
  • Excellent analytical and organizational skills
  • Kledge and experience with mCRM and SaaS platforms a plus
  • Fluency in English, another language is a plus
  • Strong interest in the mobility sector, product, and market position

Diversity & Inclusion

At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.

Move like you

At FREE NOW we have colleagues from over 65 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month.

Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidized gym membership. Bigger plans? Take a sabbatical leave and get out there!

Let’s grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you’re welcome to set up initiatives and projects.

Need a lift? Check out our language classes and internal peer-to-peer trainings.

More Benefits? Monthly budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, referral program, kudos, and many more!


The FREE NOW Group is the multi service mobility joint venture from Daimler and BMW. It consists of the services FREE NOW (9 European markets), Βeat (5 Latin American markets and 1 European market), Kapten (3 European markets) and hive (3 European markets).

Summed up, those services currently attract 41 million users in 17 markets and more than 150 cities. This makes the FREE NOW Group the biggest ride hailing provider in Europe and the fastest-growing in Latin America.

In total, more than 2,200 employees in around 35 offices work for the services of the FREE NOW Group, which is led by CEO Marc Berg.