As a Lead Loyalty Strategy & Business Developer for Southern Europe for Zalando's loyalty program, you will partner closely with the local market teams to develop and implement the long-term strategy for our new loyalty initiatives on a market level. Your focus will be on optimizing the program to meet the specific needs and expectations of customers in Spain and Italy. You will play a key role in driving the program's success by ensuring it resonates with local market dynamics and customer preferences.
Understand Local Market Needs: Develop a deep understanding of local market conditions, customer expectations, and competitive environments. Use these insights to drive strategic decisions for the loyalty program.
Strategy Development: Lead the development of long-term loyalty strategies for Spain and Italy. Translate these strategies into actionable initiatives and projects.
Loyalty Program Implementation: Drive alignment across teams to support the implementation of our loyalty strategies on a market level. Lead high-priority loyalty initiatives from concept to execution, ensuring they meet market-specific needs.
Stakeholder Management: Work closely with senior management, including top-level executives, to present findings, propose strategies, and lead the implementation of loyalty initiatives end-to-end.
Foster an Inclusive Culture: Promote an inclusive and diverse team environment, ensuring that all voices are heard and valued.
Extensive Experience: You have 6+ years of experience in Consulting, E-commerce, FMCG, or a similar field, with a strong focus on Strategy or Business Development.
Passion for Loyalty Programs: You have a deep passion for ecommerce, fashion, and loyalty programs, with an understanding of how to drive customer engagement and retention through loyalty initiatives.
Local Market Expertise: You bring extensive expertise in understanding the local consumers, competitive landscape, and market dynamics in Spain/ Italy.
Strategic & Analytical Skills: You have a proven ability to develop strategic initiatives and present them to senior management. Your analytical skills allow you to solve complex problems with innovative and high-quality solutions. You are able to analyse data sets and reports yourself and can build strategic recommendations based on your findings.
Execution Excellence: You can take initiative, manage deadlines, and carry multiple projects to completion, ensuring that loyalty strategies are effectively implemented and continuously improved.
Cultural Fit: You are an authentic, mission-driven individual who excels in managing senior stakeholders and navigating complex environments.
Language Skills: You have excellent English language skills, both written and spoken. Language skills from one of the regions mentioned is a plus.
If you are passionate about driving customer loyalty and think you have what it takes to succeed in this role, we encourage you to apply—even if you don't meet every single requirement. You may just be the right candidate for this or other roles at Zalando!
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
Madalina Negrila