Product Marketing Specialist (m/f/d)- SAP Supply Chain Management

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You'll Do:

• Develop and represent compelling product messaging, positioning, and branding for customers, partners, analysts, press, and internal teams.
• Create and execute go-to-market strategies, including content assets such as blogs, executive presentations, webinars, videos, and case studies highlighting procurement innovations.
• Own product/feature release communications, including messaging frameworks, announcement content, public roadmaps, and updates to SAP.com and SAP Community pages focused on procurement.
• Lead the development of customer journey content, programs, and resources, ensuring quality, consistency, and completeness while curating hero customer stories to drive engagement.
• Plan and execute content and marketing campaigns along the customer journey, tracking KPIs like engagement, conversion, and lead generation.
• Serve as the content lead for Tier 1 SAP events, 3rd-party industry events, and analyst engagements, delivering insightful presentations and materials on supply chain and procurement trends.
• Lead the planning and execution of global executive and CxO events, including conferences, customer gatherings, and internal leadership events, ensuring high-quality experiences and materials.
• Manage relationships with key stakeholders, including Board Offices, executive leadership, customers, and partners, ensuring smooth communication and alignment.
• Manage marketing projects, including timelines, cross-functional team coordination, and executive reporting.
• Manage content projects across cross-functional teams, including defining timelines, producing executive reports, and leading change management for marketing initiatives.
• Build relationships with senior peers, manage content teams or contributors, set objectives, provide feedback, and support development through performance management and recruitment focused on marketing talent.

What You Bring:

• Bachelor’s or Master’s degree in Business Administration, Marketing, Digital Transformation, or a related field.
• +3 years of experience in marketing, content management, or project/event management—ideally in B2B or software/technology environments.
• Proven experience creating content assets, running marketing campaigns, and managing executive events.
• Strong stakeholder management skills, with the ability to communicate confidently and independently with Board Offices and senior executives.
• Strong analytical skills, KPI tracking, and reporting to optimize marketing activities.
• Excellent storytelling and communication skills to simplify complex topics for diverse audiences.
• Self-starter with strong organizational skills and passion for innovative content and marketing strategies.
• Comfortable working in international teams with willingness to travel globally.

Nice to have:

• Enthusiasm for combining content marketing, executive event management, and stakeholder engagement to strengthen brand presence.
• Experience in B2B marketing for enterprise software, procurement, or supply chain solutions.
• Knowledge of emerging content trends, digital marketing tools, and AI-driven personalization.
• Proven ability to integrate content marketing with executive event strategies to drive engagement and business growth.
• Exceptional storytelling and communication skills, with the ability to simplify complex topics for diverse audiences (fluency in English required).
• Self-starter with analytical skills, a customer-focused mindset, and passion for crafting engaging content.
• Strong collaboration abilities in international teams, with willingness to travel worldwide.

Where you belong:

The Product Marketing team at SAP is the creative engine driving awareness, engagement, and growth for SAP Supply Chain Management Product Marketing. We focus on crafting compelling narratives, developing high-impact content, and executing go-to-market strategies that resonate with global audiences across industries. Our team thrives at the crossroads of marketing, sales, and customer success, emphasizing content marketing to educate, inspire, and drive adoption.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.