Senior Manager Media Strategy & Planning - Fixed Term (all genders)

Role Zalando's Media Team within the Marketing department is looking for a (Senior) Manager Media Strategy & Planning. This is a parental leave cover, a fixed-term contract ending at the end of June 2027, with a possibility of extension that cannot be guaranteed at this stage. You'll work across multiple markets and functions to design, develop, and implement media strategies, push the vision of Media for Zalando, and lead the planning of Zalando's global media campaigns. Responsible for all the overarching media strategic output for the brand and Zalando's campaign calendar for brand media, you will design frameworks for Global and Local activations to be implemented by market teams. You will also collaborate directly with the Global Media Agency and a diverse set of internal stakeholders. Responsibilities - Develop strategies and frameworks to push the vision of Media for the brand, owning annual Media Strategy & Planning, Global Campaigns Media Strategy, and developing central frameworks and guidelines. - Design a roadmap to drive overarching/structural projects (e.g., Full-Funnel, Content Transformation, Media Strategy Framework, Channel Mix Allocation, Investment Framework, Media Guidelines). - Develop clear roadmaps and frameworks for marketing rollouts across paid channels for 25 markets. - Collaborate across teams such as GTM & Global Marketing, Organic Social, Digital Media, Performance Marketing, Marketing Analytics, Propositions Marketing, and Media Go-to-Market to map needs and ensure consistency of media strategies, planning, and implementations. - Collaborate and lead projects directly with the Global Media Strategy Agency. - Act as media captain in cross-disciplinary campaign teams. Qualifications - At least 5 years of experience in Global Media Strategy and Media Planning (online/offline) within an Agency or Advertiser. - A degree in marketing, advertising, business, and/or a similar field (or equivalent working experience). - Strong stakeholder management and communication skills, with professional confidence and fluency in English. - Excellent project management, organizational, and prioritisation skills. - Proven record in planning successful media campaigns and implementing strategic frameworks across multiple teams and markets, balancing a centralized approach with local market needs. - Excellent presentation and Excel skills, with the ability to interpret and elaborate on actionable outcomes from ambiguous contexts. - An innovative and out-of-the-box thinker to ensure Zalando's media approach is up-to-date and relevant to the development of marketing and business objectives. What We Offer Zalando provides a range of benefits, including: 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days); 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, and discounts from external partners; family support, including counselling and dedicated services for parents and carers; company pension scheme; employee shares programme; health and wellbeing options, including Wellhub; mental health support and coaching; development through a training platform and biannual peer-to-peer review; 2 paid volunteering days a year; relocation assistance (subject to prior agreement).