Senior Global Social Media Manager (all genders)

Role: Senior Global Social Media Manager for Sports at Zalando. This role sits at the intersection of sport, culture, and commerce, and involves building a dedicated home for sport at Zalando from the ground up. You will own the Sports channel end-to-end, defining its editorial voice, content pillars, and growth strategy, with Football and Running as current priority areas. You will collaborate closely with the wider Global Social Media and Brand teams to integrate sports content across the channel ecosystem. Responsibilities: - Own the Sports channel end-to-end, defining editorial voice, content pillars, and growth strategy. - Lead editorial planning, ensuring a consistent monthly content baseline alongside agile, real-time reactive content. - Stay plugged into sporting culture, spotting opportunities before they peak. - Brief and manage external creative and content partners, holding work to a high bar on quality and consistency. - Translate major brand partnerships into channel-native, audience-first storytelling. - Identify and build the case for channel expansion beyond current anchor areas. - Collaborate with Global Social Media and Brand teams to integrate Sports into major cross-channel brand moments. - Track and report on channel performance against growth targets, using insight to refine what's working. - Stay organized and proactive across multiple concurrent moments. Qualifications: - Must have managed a sports social channel before (direct, hands-on experience running social for a sports brand, team, federation, athlete, or sports media property). - 6+ years of experience creating or managing content for sports, lifestyle, or culture-driven brands, with a genuine breadth of sporting interest. - Deep understanding of sporting culture, conversations, communities, and moments. - Creative and commercially minded, able to concept reactive content and explain business case. - Experience managing brand or agency partnerships, turning briefs into native content. - Experienced channel builder, comfortable defining strategy and executing. - Self-motivated, organized, solution-oriented, with strong instincts and autonomy. - Bonus: experience with major sports partnerships or rights holder relationships. What We Offer: - 27 days of holiday a year to start (+1 day per calendar year up to 30 days) - 2 paid volunteering days a year - Employee shares program - 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners - Relocation assistance available (subject to prior agreement) - Family services, including counseling and support - Health and wellbeing options (including Wellhub, formerly Gympass) - Mental health support and coaching - Development through training platform and biannual peer-to-peer review