Working student (f/m/d) Global Customer References & Advocacy

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

• Community management of SAP’s advocacy network, including onboarding, engagement, moderation, and measurement.
• Administer and optimize the advocacy platform and maintain a content/activation calendar.
• Create enablement for field and regional teams (playbooks, templates, trainings) to drive consistent execution.
• Partner cross‑functionally with Communications, Product Marketing, Customer Success, and regional teams to identify and activate advocates.
• Own KPIs and reporting; analyze campaign performance and community health, and present insights and recommendations to leadership

What you bring

• Student (f/m/d) at a university or a university of applied sciences
• Preferred fields of study: Marketing, Communications
• Language skills: Fluent in English
• Soft skills: Innovative, open minded, team player, creative, curious
• Experience with SharePoint and Customer Marketing platforms such as Base.ai preferred
• Passionate about customer experience and storytelling

Meet your team

As part of Global Customer References & Advocacy, the Strategic Program & Transformation team designs and launches global initiatives that expand customer references and advocacy across earnings announcements and other key platforms—driving revenue, elevating brand perception, and strengthening customer loyalty through lasting relationships.

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.