Germany is losing its taste for sparkling wine
By Olivia Logan
According to figures from the Federal Statistical Office (Destatis), sparkling wine consumption in Germany has seen a significant decline in recent years.
Prosecco becoming passé in Germany
Who doesn’t love a cheap and cheerful Rotkäppchen at a Saturday night party? An increasing number of people in Germany, apparently.
The country’s love of Sekt, prosecco, champagne and cremant is on the decline. According to Destatis, 267 million litres of bubbly were sold in Germany in 2023, 17 percent fewer than in 2013.
10 years ago, people in Germany aged 16 and over were drinking an annual average of 4,6 litres of sparkling wine per person, compared to 3,7 litres in 2023.
Beer consumption also on the decline in Germany
Alongside the finer drinks, beer consumption has also been on a steady decline in Germany. Despite hosting the Euro 2024 football tournament, Germany actually sold less beer in the first half of 2024 compared to the same period in 2023.
Beer consumption between January and June 2024 was down 0,6 percent compared to the same period in 2023, amounting to around 4,2 billion fewer litres sold, according to Destatis figures from August.
In June 2024, the month that the Euros began, 777 million litres of beer were drunk in Germany, the smallest amount since June 1993, according to Destatis. Unpredictable weather in the first half of the year may have had an impact on sales.
Thumb image credit: VGV MEDIA / Shutterstock.com
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Editor for Germany at IamExpat Media. Olivia first came to Germany in 2013 to work as an Au Pair. Since studying English Literature and German in Scotland, Freiburg and Berlin she has worked as a features journalist and news editor.Read more