Beers will be more expensive at Oktoberfest 2025

Oktoberfest organisers have announced that a Maß of beer and other non-alcoholic drinks will be more expensive at the 2025 festival.

Oktoberfest Maß will be more expensive this year

The sacred beverage which fuels Oktoberfest will cost a prettier penny in 2025. Organisers have announced that the standard one-litre Maß of German beer sold at the festival will cost between 14,50 and 15,80 per glass this year.

This means, a Maß will be 3,54 percent more expensive than at last year’s festival, when customers were paying between 13,60 and 15,30 euros per Maßkrug.

Increasingly popular on the Wiesn, non-alcoholic drinks are also set to get pricier. A litre of water will cost an average of 10,95 euros, a litre of Spezi will cost 12,48 euros and Limonade 12,11 euros. However, this is just a few cents more than at the 2024 event.

In 2024, the 6,7 million people who attended Oktoberfest drank a total of 7 million Maß of beer. This year’s festival is set to kick off on September 20 and run until October 5. 

Why is beer so expensive at Oktoberfest?

“Price rises are never pleasant, even when they are for good reason. For example, we hosts want to pay our staff a fair wage for their work,” Christian Schottenhamel, representative of the Munich Wiesn Hosts, explained to t-online.

As is the case every year, beer sold at Oktoberfest must be brewed by one of six breweries in Munich: Augustiner, Hacker-Pschorr, Löwenbräu, Paulaner, Spaten, or Hofbräu. Each company brews barrels to be explicitly sold at the three-week event.

In addition to the “special brews”, the costs of tent building, hiring staff, and live musicians are partially passed on to revellers, making beer significantly more expensive than the same beer brewed for sale outside the festival.