Principal Product Designer - Loyalty (all genders) - parental leave cover
Posted on July 8, 2026
Berlin
Posted on July 8, 2026
About this role
Role: Principal Product Designer (Loyalty Design Team)
Responsibilities:
- Define the North Star Vision: Shape the strategic UX and visual direction for the loyalty ecosystem, translating business goals into design visions.
- Drive Cross-Functional Alignment: Partner with Product, Engineering, and Brand leadership to bridge business strategy and customer experience.
- Master Complex Systems & Gamification: Design intuitive, gamified systems (missions, tiers) integrated into the customer journey.
- Scale the Craft: Define visual principles, motion frameworks, and interaction standards to evolve the design system.
- Innovate & Experiment: Lead design sprints, frame problem spaces, and use rapid prototyping to test new concepts.
- Elevate the Community: Mentor senior designers, lead design critiques, and contribute to the broader design organization.
Qualifications:
- Proven track record of architecting visually rich, customer-facing digital products.
- Elite aesthetic sensibility with deep understanding of hierarchy, typography, color, and layout.
- Experience bridging brand identity with product utility.
- Hands-on experience with advanced prototyping and design systems.
- Strong communication skills to align stakeholders around a shared vision.
- Growth mindset with experience in A/B testing, product analytics, and user research.
- Commitment to accessibility and inclusive design.
- Natural mentorship ability to raise the quality bar for the team.
What We Offer:
- 27 days of holiday (increasing to 30 days).
- 2 paid volunteering days per year.
- Employee shares program.
- Significant discounts on fashion and beauty products.
- Relocation assistance.
- Family services, health/wellbeing options, and mental health support.
- Training platform and peer-to-peer review opportunities.
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