Lead Marketing / Expert Nordics (DK/SE/NO/FI) - all genders

Role: Marketing Lead / Expert for the DK, SE, NO & FI markets (Consumer Marketing) based in Berlin (relocation required). Responsibilities: - Create and execute local annual marketing strategy to meet business and growth objectives. - Bring local voice and market insights to life, driving brand perception and business growth. - Collaborate with Global and Go‑To‑Market Marketing and cross‑functional Nordic market teams. - Execute local go‑to‑market tactics and lead creative planning with local agencies. - Own weekly stand‑up meetings to drive owned, earned and paid initiatives. - Work closely with Global Marketing, Retail, Commercial Planning, Business Development, PR and Corporate Communications to define audiences and tactics. - Contribute to global marketing initiatives, plan and execute local campaigns and amplifications. - Manage regional media budget with the Media Team, measure impact and optimise spend. - Develop synergies with other Nordic markets, scaling best practices and learnings. Qualifications: - 8+ years of marketing and commercial experience, preferably in e‑commerce fashion, with a proven track record of driving market share growth. - Experience in Denmark, Sweden and ideally Norway and Finland; fluent in English, additional Scandinavian language a plus. - Deep understanding of fashion and e‑commerce environment, market dynamics, competitive landscape and consumer trends. - Strong experience planning and executing regional/country marketing strategy and audience targeting. - Data‑driven, analytical mindset with advanced e‑commerce analytics tools. - Proven budget management and full‑funnel campaign execution; experience working with creative, media and influencer agencies. - Ability to thrive in a fast‑paced, matrix‑structured organization and act as a reliable business partner. - Excellent communication, stakeholder management and critical thinking skills. - Leadership experience guiding and mentoring teams, fostering inclusive environments. What We Offer: - 27 days holiday per year (full‑time) and 2 paid volunteering days. - Hybrid working model with up to 60% remote and up to 30 days per year working from abroad. - Employee share program and 40% discount on Zalando fashion and beauty products (30% on Lounge), plus external partner discounts. - Relocation assistance (subject to agreement). - Family services, counseling and health & wellbeing options (Wellhub), mental health support and coaching. - Development opportunities through training platform and biannual peer‑to‑peer review.