Marketing Manager Nordics (all genders)

Role: Marketing Manager Nordics As a Marketing Manager Nordics you will be part of the Marketing team to position Zalando as the leading online shop for fashion in the market. You will be responsible for developing comprehensive marketing plans and play a key role in executing local marketing activities to further develop the Zalando brand across the Nordics. You will act as the operational go-to-market executor, besides being the guardian of the Zalando brand and work closely with cross-functional teams to ensure consistent messaging and seamless execution of marketing campaigns across multiple channels. This role is Berlin based and relocation is necessary, as the full Nordic marketing team is located in the Zalando Berlin Headquarters. Responsibilities: - Support the development of plans, but own the orchestration and execution of all local marketing activities across multiple touchpoints (paid, owned and earned media) to drive brand awareness, build brand equity and support certain categories and/or propositions. Type of initiatives include local events, brand partnerships, marketing stunts and sponsorships. - Implement marketing across the Nordic region, with a focus on Finland, while supporting Norway, Sweden & Denmark. - Roll-out and amplify Zalando's global brand moments in the Nordics to ensure local relevance and engagement with our Nordic audience, focus on Finland within this role. - Collaborate with our internal media team and local media agency to ensure seamless execution of campaigns across various channels. - Help define and implement a touchpoint and media strategy in line with the market strategies and ensure we land all of our campaigns with impact. - Manage our local ambassador programs in collaboration with our local influencer Marketing agency to create authentic and impactful content that aligns with the brand and drives visibility and growth for our key categories and/or propositions. - Manage the local marketing budget, ensuring efficient allocation of resources and maximised effectiveness across all marketing initiatives. - Develop a deep understanding of marketing effectiveness and identify (local) consumer trends and competitive insights that guide decision making. - Liaise closely with cross-functional teams (Nordics Market, Commercial, CRM, Buying, PR, Corp Comms, Analytics) to ensure alignment between our activities, report back on performance and collectively deliver against our overall business goals. - Work closely with local agencies, ranging from creative agencies, media agencies, influencer agencies, to language service providers in your market. Qualifications: - Seasoned marketing generalist with solid experience (5+ years of professional experience), preferably in e-commerce fashion with a proven track record in planning and executing successful marketing campaigns and driving business growth. - Speak a Nordic language, (ideally native-level Finnish) and are fluent in English. - Deep knowledge and understanding of the Scandinavian markets and know how to adapt strategies to fit local market preferences, cultures, and requirements. - Strong experience with Brand Marketing, full funnel media planning, including paid, owned and earned media channels. - Strong skills in collaborating and negotiating with internal and external stakeholders, including agencies (media, creative) and/or key partners. Experience in working with them to drive creative excellence and maximise marketing effectiveness. - Get things done in a fast-paced and continuously changing environment and have exceptional communication and interpersonal skills. - Team player, well organised and comfortable leading multiple key projects with different stakeholder groups. What We Offer: - Employee shares program - 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners - 2 paid volunteering days a year - Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration - Work from abroad for up to 30 working days a year - 27 days of vacation a year (for Zalando SE) - Relocation assistance available (subject to prior agreement) - Family services, including counseling and support - Health and wellbeing options (including Gympass) - Mental health support and coaching available