SAP iXp Intern (f/m/d) - Regional Account Based Marketing (MEE)

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it’s the foundation for a career built on connection, creativity, and impact.

In this role, you’ll:

• Support regional marketing campaigns aligning with local and regional Marketeers and other business units
• Collaborate in the organization of events, participate in trade fairs/exhibitions
• Report and analyze different campaigns
• Cost controlling, reporting and project follow-up
• Coordinate with agencies as well as internal and external service providers
• Collaborate in the execution of innovative projects within (digital) marketing
• Research and administrate activities
• Build and maintain asset databases and campaign websites

What You’ll Bring

We’re looking for someone who takes the initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning. You are a student (f/m/d) at a university or a university of applied sciences.

• Preferred fields of study: Business Administration or Marketing, but not mandatory
• You are confident with MS Office programs
• You are extremely self-motivated and always up for a good challenge to solve together with the team
• You find motivation and satisfaction in developing creative ideas while adhering to a brand and comms framework
• You are fluent in German and have very good English skills
• Conceptual and analytical thinking are among your strengths
• You can work independently, but enjoy the spirit and added value trusting teamwork brings
• Commitment and initiative are a matter of course for you

Where You Belong

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are passionate about innovation and technology.

Culture of Collaboration: Partner with experienced SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.

Project-driven Experience: Kickstart your career with hands-on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better. You’ll have endless learning resources at your fingertips and gain future-ready skills from a variety of virtual, in-person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.

Gain Visibility: Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, fast-paced environment. Open doors for future career opportunities within SAP and beyond.

As an Intern (f/m/d) you support the regional marketing team for Account Based Marketing being responsible for MEE (Middel Eastern Europe, consisting of Germany, Switzerland and CEE countries). Regional marketing supports Sales and local Marketing teams by positioning SAP as an innovative solution provider for an intelligent enterprise and a reliable business partner in the market. As Regional Marketing for Account Based Marketing, we create, develop and execute marketing campaigns for strategic customers such as BMW, Bosch or Daimler Truck in very close alignment with internal and external stakeholders. Projects are challenging but very fun and rewarding, In cooperation with other Marketing Teams, you will implement successful strategic marketing campaigns using push- and pull-activities, physical and digital tactics to drive business and strategic trends as the digital transformation of an enterprise.