Working Student (f/m/d) - Marketing for STAR Germany (Ausbildungsabteilung)

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll build

In this role, you will support the STAR Germany team with a strong focus on marketing (Ausbildungsmarketing). You will help attract and engage school students for SAP’s Student Training and Rotation Program (STAR) by contributing to targeted marketing activities, campaigns, and events. Your responsibilities include creating and managing content for channels such as social media, MS Teams, and external partner platforms. You will support school outreach initiatives and career orientation events and help shape an authentic and engaging end to end candidate journey. In addition, you will support selected recruiting activities by acting as an initial touchpoint for potential applicants. You will collaborate closely with dual students and apprentices and have the opportunity to contribute your own ideas and projects.

What you bring

You are a student (f/m/d) at a university or university or university or university or university of applied sciences, ideally studying Marketing, Communication Science, (Business) Psychology, Economics, or a related field. You have a strong eye for design and bring creativity to your work. Experience with creative tools such as Adobe Creative Suite or Canva is a plus. You have solid knowledge of MS Office applications, including Word, Excel, PowerPoint, and Outlook. You are fluent in German and have very good English skills. You demonstrate strong communication skills, enjoy working in a team, and have a service-oriented mindset. You work independently, are well organized, and can manage multiple topics simultaneously. You are flexible and reliable.

Where you belong

The STAR team supports approximately 660 dual students and apprentices in Germany and over 1,500 worldwide. At the Walldorf site, around 500 young talents are part of the program. The team acts as a key internal and external contact for career orientation programs at SAP and plays a central role in attracting, engaging, and developing future talent.

Learn more: www.sap.de/ausbildunghttps://www.instagram.com/sap_students/

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.