Working Student (f/m/d) - Academic Partnerships - Marketing & Communications

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What you'll build

We are looking for a motivated and creative working student (f/m/d) to support the Academic Partnerships team with marketing and communication activities. The responsibilities for this role include:

• Setting up microsites and registration pages for academic events
• Supporting activities for events at the SAP headquarters in Walldorf, such as the Academic Partnerships Community Meeting
• Creating and publishing content across communication platforms, including blogs, articles, and social media posts that resonate with our target audiences
• Assisting in planning, writing, and editing content for newsletters and mailing communication
• Researching, developing, and delivering communication materials for internal and external initiatives, programs and campaigns
• Supporting the production of marketing and event-related assets, including graphics/visuals, and videos
• Managing tasks related to the SAP Community
• Exploring new communication and marketing trends and identifying opportunities for implementation to enhance visibility and reach

What you bring

• Enrolled student (m/f/d) at a University or a University of Applied Sciences
• Preferred fields of study: Marketing and/or Communications, Advertising, Business Administration or Management, Media Studies, Translation Studies or Applied Linguistics
• Proficient in MS Office, MS Teams, and Canva
• Interest in software and technology
• Strong writing skill with attention to detail
• Adobe Creative Suite skills (esp. Adobe Illustrator, Photoshop, InDesign) and Canva skills are a plus
• Fluent in English and German
• Proactive and possess a can-do attitude
• Be a team player and passionate about marketing and communication topics

About Academic Partnerships

The Academic Partnerships team connects SAP with the global education ecosystem. We work with more than 2,800 educational institutions across 80+ countries, reaching over one million learners every year. Our mission: equip the next generation with the skills they need to thrive in a digital, AI-driven economy. Our portfolio spans the full learning journey. From SAP Young Thinkers in schools, to SAP University Alliances at universities, to certifications through SAP Learning Hub. We build free, gamified learning experiences like Business Builders, run global SAP Academic Community Conferences, organize university-focused events, and support visits of SAP Executive Board members at leading universities worldwide.

What you will do

Make a real impact on how the next generation discovers, learns, and builds careers with SAP technology. You will gain hands-on experience in B2B and education marketing within a global tech company, working closely with an international team. You will build a strong portfolio of marketing and event assets and get exposure to SAP brand guidelines, processes, and tools through collaboration with internal and external stakeholders. Learn more here